Data Driven Thought Leadership

Turn your organisation's data into media-worthy insights that establish authority and generate press coverage. Using data sources such as operational metrics or survey results I can help identify or generate newsworthy findings that can be communicated effectively to journalists, industry analysts, customers and other target audiences.

What makes this different from internal analytics? Instead of using data to inform your decisions, this uses data to influence your industry, attract media attention, demonstrate the value of your organisation or its products, or position your organisation as a thought leader.

Track record: At Flurry Analytics, this approach generated coverage in traditional outlets such as Forbes, The Guardian, and Wired plus academic citations in journals like Management Science, and extensive social media activity, helping to establish the company as the authoritative source for mobile app market intelligence.

This approach could work for you if your organisation has:

• Customer or user behaviour data.
• Survey results (customers, members, citizens, employees).
• Market research or industry trend data.
• Proprietary datasets that may reveal noteworthy insights with careful investigation. 

Feel free to get in touch with Mary Ellen to see if and how your organisation could engage in  data-driven thought leadership.